‘Hello, Love, Again’ Makes History for Filipino Films in the US
A Record-Breaking Filipino Box Office Performance
Released across 248 locations in the US and Canada, the romantic drama achieved the highest-grossing opening weekend for a Filipino film in North America. Its widespread success underscores the strong support from Filipino-American audiences and its growing appeal among Asian-American, Hispanic, and general moviegoers.
Powerful Campaigns Drive Film’s Success
The movie’s distributors, Abramorama and AJMC, executed a strategic marketing plan that connected deeply with fans. Leveraging platforms like ABS-CBN’s TFC and Cinema One, they combined social media efforts with the immense popularity of Bernardo and Richards to drive significant engagement.
Massive Success in the Philippines
Domestically, the sequel made headlines with an opening weekend gross of ₱245 million and became the widest domestic release for a Filipino film. This achievement further cements its status as a cultural phenomenon.
Expanding Reach in the Middle East
The film is set to expand its reach further, premiering in the Middle East on November 21, with screenings planned in the United Arab Emirates, Qatar, Saudi Arabia, and other neighboring countries. This ensures that overseas Filipino communities worldwide can join the excitement.
A Sequel with Legacy and Vision
Directed by Cathy Garcia-Sampana, the movie follows the success of its predecessor, “Hello, Love, Goodbye”, released in 2019. The sequel builds on its legacy, showcasing the rich storytelling and vibrant performances that have come to define modern Filipino cinema.
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