With SleekFlow, PSB Academy better engages and converts prospective students

Introduction

With the improved access to education came an increased number of graduates, and as the COVID-19 recession has robbed many employees of their jobs, the fear of becoming unemployed graduates struggling to survive in the real working world intensifies. Students are anxious to get their desired career once they complete their studies, and most aim to look for educational institutions like PSB Academy to equip themselves with the knowledge and skills before taking the first step out as working adults. 

To cope with the soaring demand, PSB Academy has developed strategies and detailed planning to increase its online presence and improve audience engagement as they interact with prospective students for leads and conversions. They understand the importance of attending to the students’ needs as they introduce their comprehensive practice-based pedagogies. They spare no effort in amplifying the ease, convenience, and accessibility of digital resources for their audience, assuring that they have constructed the most appropriate routes for students to become industry-ready graduates upon completion of their studies. 

From the process of getting discovered to communicating with enquiries generated from prospective students across online platforms, leveraging a combination of online resources is vital for them to ensure productivity and maximise reach. This is why they had decided to incorporate SleekFlow to handle the vast amount of workload in the management of customer relationships.

The difficulties PSB Academy faced

Aim for communication improvement

Effective, smooth, and timely communication has been one of the fundamental priorities for PSB Academy. Especially since the pandemic outbreak, face-to-face communications have been minimised and most now prefer to have conversations online. They realised that the prerequisite conditions for an enhanced customer experience today include adopting a simplified and convenient communication channel, specifically WhatsApp, which is currently the preferred social messaging app for most.

Find ways to engage and convert prospects via WhatsApp

Mobility restrictions under COVID-19 prevented individuals from physically visiting the campus at PSB Academy, forcing heavy reliance on online resources when engaging prospects. They had to constantly monitor the online activities and come up with new ideas to interact with their target market, adding to the list of challenging tasks. Furthermore, as prospects often fill up enquiry forms or start live chats via the chatbot on their website, the longer response time may result in lost leads. “While there aren’t any major issues with such communication modes, the speed to respond is arguably slower.” As they searched for ways to create a breakthrough, they discovered SleekFlow.

Limited analytics on existing CRM platform

Prior to discovering SleekFlow, PSB Academy employed a service which integrates with their CRM platform. Nevertheless, they had to tend to the conversations on the CRM platform itself, and no overall or in-depth analytics were provided. This makes it difficult for them to assess the efficiency of their marketing efforts and devise a future plan that will work best.

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Click here to know PSB Academy acquires the ultimate social commerce strategy from SleekFlow.