Bianca Bustamante: Filipina Racer Shines in Global Rankings

Filipina racer Bianca Bustamante is making history in motorsport and has recently secured a spot on the prestigious 2024 Top 150 Most Marketable Athletes list, showcasing her talent and global influence.

Bianca Bustamante in 2024’s Top 150 Marketable Athletes

Filipina motorsport talent Bianca Bustamante has earned a place in the Top 150 Most Marketable Athletes of 2024 list, curated by SportsPro Media and NorthStar Solutions Group. Ranking 64th, she joins prominent Formula 1 drivers such as Lewis Hamilton and Max Verstappen.

From Karting to Global Success

In an emotional Instagram post, Bustamante reflected on her journey, which began in childhood when she dreamed of driving formula cars. She expressed gratitude to her supporters and mentors, saying, “Being alongside such iconic names is humbling.” She also acknowledged the long road from karting to professional racing, crediting her growth to the amazing people who guided her along the way.

A Rising Star in the Motorsport World

With a marketability score of 55.14, Bustamante has captured the attention of major brands worldwide. Her social media following of over three million has amplified her influence, leading to endorsements with McLaren Racing, Google Chrome, EA Sports, and more. She is the only Filipino athlete on the list and the second-most marketable teenager, alongside Spanish footballer Lamine Yamal.

Breaking Barriers for Filipinos

Bustamante continues to make history as the first female driver in the McLaren Driver Development Program, which supports promising young racers aiming for Formula 1 success. In her debut F1 Academy season, she finished in a commendable seventh place, further solidifying her position as a trailblazer in motorsport.

Proud of Her Filipino Roots

In an interview with Blackbook Motorsport, Bustamante proudly represented the Philippines. “I’m proud to be Filipina,” she shared, emphasizing the importance of being proud of her heritage. As a role model, she hopes to inspire young Filipinos, showing them that anything is possible in motorsport, despite the challenges of being in a male-dominated field.

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