Thương hiệu giữ một vai trò vô cùng quan trọng trong việc khẳng định vị thế của doanh nghiệp trong lòng khách hàng. Bài viết dưới sẽ giới th…

In today s competitive market, establishing a strong brand identity is crucial for businesses aiming to differentiate themselves and bu…

For companies looking to stand out in the busy city of Bhubaneswar, where traditional culture and contemporary goals coexist harmoniously, d…

A well-crafted brand identity not only distinguishes your business from competitors but also builds trust and loyalty among your customers.

How to start a sportswear brand?Well, let’s walk you through every detail so you will know how to get started.

年資長了，我們也老了。但在這個時代，年資能幫我們換來多少飯吃呢？

最近Facebook將企業主體的名稱改為「Meta」，引起了許多討論。雖然重點在於Facebook對於「metaverse」虛擬世界的佈局和未來經營，但如果從品牌觀點分析Zuckerberg最近在訪談中的發言，也可以看出一些端倪。

好的品牌名稱就像人的名字一樣：有好名字不一定成功，但會是一個好的起步。好的品牌所帶來的記憶點、正面形象、延伸聯想，以及作為日後一切行銷活動的基礎，影響力和壽命都將遠大於其他的所有行銷資源。

無論如何分析、或是因果如何，從結果論來看，「侍JAPAN」都是一次成功的「精神品牌化」行銷活動；而在這個名義大旗之下所做的品牌印象深化、提高群眾認同度、並藉由傳統意象提升選手求勝意識和自豪感的努力，未來應該都會看到效果。